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Client Profile

Cropsy is pioneering a revolution in the wine-growing industry by harnessing the power of AI. Their overarching mission is to provide growers with cutting-edge technology capable of reshaping the landscape of viticulture for the betterment of both people and the environment. They aspire for their technology to serve a multitude of purposes, including enhancing the prudent utilization of vineyard protection products through precise application methods and optimizing land use. Furthermore, they envision that these advancements will not only yield positive outcomes for the health of our land, soil, and waterways but also contribute to the overall well-being of individuals who work within or reside in close proximity to vineyards.


Key Persons

Ali - Cropsy.jpeg


CEO & Co-Founder



Ali attained a First-Class Honors degree in Computer Science from The University of Auckland. Following his graduation, he has assumed the role of Chief Executive Officer at Cropsy, where he serves as a key liaison with the company's valued clientele.

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Leila - cropsy.jpeg


COO & Co-Founder



Leila holds a First-Class Honors degree in Computer Science from The University of Auckland. Subsequent to her graduation, she has assumed the role of Chief Operating Officer (COO) at Cropsy. In Leila spearheads the operational facets of the organisation and actively contributes to the design and development of their product.

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Winston - Cropsy.jpeg


Head of AI & Co-Founder



Winston holds a First-Class Honors degree in Computer Science and Mathematics from the University of Auckland. Before joining Cropsy in a full-time capacity, he garnered experience as a Data Scientist and research assistant. Winston plays a pivotal role in shaping the product's strategic direction through the utilization of AI, machine learning, and computer vision technologies.

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Crowd Sourcing Insights

  • Established in 2019, the company had its origins as a university project taken on by four co-founders seeking to monetize their venture. Utilizing advanced artificial intelligence technology, it specializes in the monitoring of vineyards for early pest and disease detection, crop loss management, yield estimation for supply chain enhancement, and the proactive identification of underperforming or ailing vines for precision replanting.

  • At present, the company is in the midst of a successful fundraising effort that has exceeded its initial targets. The capital raised will be allocated toward further fortifying the system infrastructure and achieving critical milestones, with a primary focus on not seeking additional customers at this stage.

  • The company boasts a diverse customer base spanning New Zealand, the United States, and an upcoming expansion into the French market, where it collaborates with well-known global brands.

  • Comprising a team of 10 individuals, with a predominant presence of six engineers, the company is currently experiencing growth. Its headquarters are situated in Avondale, with the team predominantly on-site on Mondays, Wednesdays, and Fridays.

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